12 Ways to Communicate by Roy H Williams


Every form of communication is composed of 12 basic ideas and each of these ideas, held singularly, is a separate channel of communication in the mind.

Like a jet lifting off the runway, these 12 concepts will accelerate and elevate your creative expression: speaking, writing, drawing, painting, persuading, acting, photography, sculpting, selling, singing, landscaping, interior decorating, inventing, filmmaking, engineering, and making music.

If I left out your favorite form of expression, just add it to the bottom of the list as you point the nose of your jet toward the sky.

Everything can be explained using these 12 languages of the mind, and each of the 12 can be expounded and expanded by the others.

Let us begin by defining a couple of terms.
Perception: a conscious awareness of a sensation and interpretation of sensations.
Communication: a successful transfer of perceptions to another person.

The impact of your communication is determined by your mastery of these 12 languages:

1. Numbers are a language of the mind.
Math is easier to learn when you think of it as a language. There are things that can be communicated in the language of numbers that can be said in no other language.

2. Color is a language of the mind.
Look at a color wheel. Pink and burgundy agree with red, but that entire family of color is contradicted by green. Add white to a color and you get a tint. Add black and you get a shade. Add grey and you get a tone. Colors, tints, shades, and tones communicate moods and attitudes. Color can be saturated to intensify – or desaturated to drain – a feeling.

3. Phonemes are a language of the mind.
Every spoken language is made of a specific number of sounds, and alphabets are constructed to represent those sounds. English is composed of 44 phonemes. The vowels of a language are its musical notes.1 The “stops” in English are the sounds represented by p, b, d, t, k, g. (Make those sounds in your mind; not the names of the letters, but the sounds the letters represent.) There are also labial, dental, fricative, and palatal phonemes. Obstruent phonemes give words a hard-edged, angular feel, like “taketa.” Sonorant phonemes give words a softer, feminine feel, like “naluma.”

4. Radiance is a language of the mind.
Outward radiance is energy expanding. Inward radiance is energy contracting. Hot and cold. Love and indifference. Dark and light. Dim light and shadows are sonorant. Bright light is obstruent. Likewise, pianissimo-soft is sonorant. Forte-loud is obstruent.

5. Shape is a language of the mind.
Angles are the obstruent phonemes of shape. Curves are sonorant.

6. Proximity is a language of the mind.
It speaks of the relationship of one thing to another. Large and small. Here and there. Left and right. Up and down. High and low. Near and far. Ahead or behind. Backward or forward. Absent or present. Complete or incomplete. Perspective, or angle of view, is another expression of proximity. Brother
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