You don’t know who you are. You lie about it, you make up s-h-i-t, but there is not a you that you consistently are.
Landmark Education (and I think other coaches and companies as well) decided that who you are needs to be invented.
But all this invention, all this creation is on the top of an undifferentiated mess of stuff you don’t want to look at. So, whatever people in Landmark invent as themselves doesn’t last long, and has to be repeated, ad nauseum. People need to remind themselves… but that is obvious:
If you know who you are, you don’t need to be reminded of it.