I need to start with an apology: the expression “mindshare” is very misleading. It would be better to say: “being hooked by the mind” or “living in the mind” percentage…
Let me explain something:
The Mind evolved to chatter, blah blah blah. Mostly to warn you of impending doom, danger, to make you less unsuspecting, naive, like a child.
Can you stop the thoughts? Positive or negative?
No way. It is like trying to stop Niagara Falls… not going to happen.
Can you change the thoughts?