In the Arthur Conan Doyle story A Scandal in Bohemia whatever… featuring Sherlock Holmes, there is an important learning that just came really handy for me today. In fact: it should have been part of my Itch webinar series… it is so in line with that.

The principle is that when there is a fire, for example, you’ll instinctively move to save what is most important to you… maybe ever, maybe just in that moment.

Some save their money, some save their children, others save their pet. ln the Sherlock Holmes story, The Woman was saving her picture she wanted to use to blackmail some Bohemian royalty.

OK, so how was this useful to me today?
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