I am learning (from this famous marketer) that you need to address your product you want to sell to the hardly 7% ambitious ones in your market… or you likely won’t make many sales…

Ambitious means that you want the result enough to actually do something for it.

It doesn’t mean what it meant in the former Soviet Block countries. There it meant that one only cares about himself, and willing to climb over dead bodies to get it. That is what ambitious meant in Hungary, and it wasn’t a nice thing.
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