I just got an email from one-time coach of mine in internet marketing.

He says that one of the reasons he loves information products because he gets to see the difference it makes in people’s lives.

I muscle testes that statement, and muscle test says it was a lie. Or more precisely, it had a 1% truth value.

One of the most important things for you to learn from me, is that people lie.

They buy something because they want the result it promises, the result it can produce if the person who buys it uses it the way it was meant to be used.
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