Tag Archives: bob the butler

Who is running your life, the entrepreneur you or who?

Just like a company, shrinking looks like a good way to increase profitability.

But business may be (it isn’t) about profitability, but life isn’t.

When someone asks me what is the surest path to Expanding Human Being, I always bring up Bob the Butler. Or the quote and principle from the Neal Stephenson book: Diamond Age. Start living an interesting life. When your goal is not to win every step of the way, it is not to shrink to the size that you can manage, but to grow through trials and failures to the sky: i.e. an interesting life.

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Expanding Human Being vs an all-knowing guru type

Summary: In this article I am turning a leaf in explaining how context is so decisive, and how come your life is a repetitious movie… and how to start living a different movie, a movie that will give you the life you deserve, the life of an Expanding Human Being.
I have spoken about context before…
…but in order to understand how I know what I know, you will need to understand context, in a deep way.

Imagine going to the movie theater. Normally, what you see there is a screen… nothing on it. But it is furthest from the truth. The screen is never quite empty.

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Finish What You Started, Complete What You Started but didn’t Finish?

… Or how do you destroy your life, little by little…

There is nothing more significant in destroying your self-image than starting something, with all the hopes and aspirations it takes to start something and abandoning in before it is finished.

Even if you knew yourself as a great person deserving of the dream you set out to accomplish with the project, by abandoning it, by leaving it in the middle, you declare yourself as undeserving, someone less than a match to your dreams.
When you don’t finish a project, you set yourself up for more of the same, it is a self-strengthening cycle.
It’s all downhill from there. You continue life with a lot of your life force lost to that incident. Now you know yourself as someone who can’t be counted on. Your experience of yourself is that you are a failure, a wannabe, and you hate yourself.

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Who is running your life, the entrepreneur you or the accountant you?


Just like a company, shrinking looks like a good way to increase profitability.

But business may be (it isn’t) about profitability, but life isn’t.

When someone asks me what is the surest path to Expanding Human Being, I always bring up Bob the Butler. Or the quote and principle from the Neal Stephenson book: Diamond Age. Start living an interesting life. When your goal is not to win every step of the way, it is not to shrink to the size that you can manage, but to grow through trials and failures to the sky: i.e. an interesting life.

Read the rest of the article –>

How to be an Expanding Human Being, instead of an all-knowing guru type


Summary: In this article I am turning a leaf in explaining how context is so decisive, and how come your life is a repetitious movie… and how to start living a different movie, a movie that will give you the life you deserve, the life of an Expanding Human Being.

I have spoken about context before… but in order to understand how I know what I know, you will need to understand context, in a deep way.

Imagine going to the movie theater. Normally, what you see there is a screen… nothing on it. But it is furthest from the truth. The screen is never quite empty.

Read the rest of the article –>